The Beauty Crop added Fudge to improve revenue

The Beauty Crop’s mission is to create a brand thats fun on the outside but serious on the inside with plant-based, nutritional formulas that transforms the skin from within - without breaking the bank! They are in a competitive market and have a team that works on paid marketing. Despite speed improvement efforts, The Beauty Crop was failing all Core Web Vitals (LCP, FID, CLS) and wanted to change this.

The Beauty Crop agreed to start a trial during the demo call. To get set up, all they had to do was add a TXT record. They use Shopify, which already uses our network partner, Cloudflare. Within 48 hours, Fudge analyzed the site and determined the best optimizations to apply. The team received an email letting them know that they were able to test their site with Fudge, view the optimizations being applied, and roll out the improvements. Unlike other performance tools, Fudge lets you roll out improvements to 50% of the site to run an A/B Test and quantify the impact. The Control group experienced the site as is, and the other 50% with Fudge enabled. Fudge collects performance metrics from all the different browsers and uses the same methodology (P75) as Google. The dashboards show live (don’t wait days) details of all the performance metrics and their details.

The results show with statistical significance that all relevant performance metrics have greatly improved. LCP 26% better CLS 29% better Passing all Core Web Vitals 32% fewer poor sessions Fudge continuously rolls out new improvements to ensure customers benefit from the latest enhancements. Beauty Crop can continue to make changes, knowing that their site will always be fast.