Give your Shopify store a goal. Fudge keeps working on it.
Fudge finds what's worth doing in your store, builds it in your Shopify theme and reports back. Your team approves what goes live.
5-day free trial · Built for Shopify
- Buying guide: how to choose a sofa fabric Ready for review
- Oslo vs Bergen comparison Drafting
- Titles fixed on 24 collections Live
- Care and material details on 40 sofa pages Live
- Answers to delivery and returns questions Ready for review
- Landing page for the Oslo sofa ad Live
- Sofa finder quiz Ready for review
- Email signup popup Up next
- Bergen sofa and matching chair bundle Ready for review
- Free gift on orders over $1,500 Live
Used by 3,100+ Shopify stores, from solo founders to teams at established brands
Rated 4.9 on the Shopify App Store
Do more of the ideas you've been putting off
Ideas pile up in docs, chats and apps. Each one needs someone to brief it, build it and check it worked, so most never get done.
With Fudge Fudge picks the ideas worth doing first, builds them as drafts in your theme and shows what each one did.
- 1 Sofa fabric buying guide Live · +18% search clicks
- 2 Landing page for the Meta ad Live · 4,120 visits
- 3 Product finder quiz Ready for review
- 4 Fix collection titles Drafting
You shouldn't have to figure out every next step
Knowing AI can help is one thing. Deciding what to improve, briefing the work, getting it live and checking the results is another job. Give Fudge a goal: it finds where to start, prepares the work as drafts your team can see, and uses the results to plan what comes next.
“There are a thousand things I could do to the store. I don't know which ten matter.”
- 01
Find
Fudge reads your store, analytics and search data to spot what's worth doing.
Goal: Grow search traffic Step 1 of 6 3 opportunities found
- “sofa fabric guide”: about 1,900 searches a month, no page answers it
- “oslo vs bergen sofa”: rising, no comparison exists
- Linen care: 3 old posts compete with each other
- 02
Plan
It ranks the opportunities and schedules the work.
Goal: Grow search traffic Step 2 of 6 This month’s content plan
- Week 1 How to choose a sofa fabric
- Week 1 Oslo vs Bergen: which sofa fits your room
- Week 2 Linen care guide (refresh and merge)
- 03
Build
It prepares the changes as drafts in your Shopify theme, where your whole team can see them.
Goal: Grow search traffic Step 3 of 6 Draft in your blog theme
Draft · not published How to choose a sofa fabric- 1. Linen, velvet or performance fabric?
- 2. What lasts with pets and children
- 3. How to test a swatch at home
- 04
Review
Your team previews each draft and the reason for it, then publishes or discards it.
Goal: Grow search traffic Step 4 of 6 2 drafts ready for your team
- How to choose a sofa fabric Ready to review
- Oslo vs Bergen Ready to review
- 05
Measure
It tracks the numbers the goal is meant to move, using your Shopify data, Google Analytics and Search Console.
Goal: Grow search traffic Step 5 of 6 Search clicks
+18% Compared with the 12 weeks before · Search ConsoleArticle published Collection titles fixed Comparison guide liveWeek 1Week 6Week 12 - 06
Improve
The results, and what your team published or dismissed, shape the next round.
Goal: Grow search traffic Step 6 of 6 Plan updated
- + 2 comparison guides They bring the most clicks so far
- 1 generic how-to Dropped for now
- Then around again, with what it learned
Goal: Grow search traffic Step 1 of 6 3 opportunities found
- “sofa fabric guide”: about 1,900 searches a month, no page answers it
- “oslo vs bergen sofa”: rising, no comparison exists
- Linen care: 3 old posts compete with each other
Goal: Grow search traffic Step 2 of 6 This month’s content plan
- Week 1 How to choose a sofa fabric
- Week 1 Oslo vs Bergen: which sofa fits your room
- Week 2 Linen care guide (refresh and merge)
Goal: Grow search traffic Step 3 of 6 Draft in your blog theme
- 1. Linen, velvet or performance fabric?
- 2. What lasts with pets and children
- 3. How to test a swatch at home
Goal: Grow search traffic Step 4 of 6 2 drafts ready for your team
- How to choose a sofa fabric Ready to review
- Oslo vs Bergen Ready to review
Goal: Grow search traffic Step 5 of 6 Search clicks
Goal: Grow search traffic Step 6 of 6 Plan updated
- + 2 comparison guides They bring the most clicks so far
- 1 generic how-to Dropped for now
Fudge does the work. You decide what ships.
Fudge researches and prepares work in the background. Every change to your storefront starts as a draft, and nothing reaches shoppers until you say so.
- Drafts in your own theme Native Shopify code, never a proprietary page format.
- A preview and a reason See each change working, and why Fudge suggests it.
- Nothing goes live without you Approve what you like, discard the rest.
- Every change is tracked Your team sees every draft, and who published what, and when.
- Undo anything Roll back a single change in one click, or take a page down.
- No lock-in Pages and changes keep working if you ever uninstall.
- Landing page for the Oslo sofa Meta ad The ad promised free delivery, but sent shoppers to the homepage.
- Draft · Prepared by Fudge · visible to your team
- Published · Published by Anna · 5 weeks ago
- Results 4,120 visits in its first 28 days, from ad clicks that used to land on the homepage Next: a page for your summer ad set
- Refreshed the linen care guide Published by Jonas · 6 weeks ago No change in search clicks after 6 weeks Next: merge it into the fabric guide instead
- Added a “Complete the look” bundle to the Oslo sofa Published by Anna · yesterday Undone. The previous version is back.
Everything Fudge works on
The same areas you’ll find in Fudge, each with its own page and examples.
Grow your store
Or just ask
Not everything needs a goal. Tell Fudge what you want and it builds it in your theme: a quiz, a bundle, a discount, a size chart or a page for tomorrow's ad.
Build a sofa finder quiz for our sofas
- “Create a bundle for our best sellers”
- “Set up a Black Friday discount”
- “Add a size chart to every product page”
- “Add a free gift over $150 to the cart”
- “Make an email signup popup”
- “Build a landing page for our new Meta ad”
- “Translate this page into German”
- “Move reviews above the fold”
More done. Still your store.
Fudge's recommendations draw on your products, your brand, your team's decisions and your results. The work fits your store, and it gets better the longer you use Fudge.
- Built on what works on Shopify Ideas start from patterns that work in leading Shopify stores, adapted to your brand, products and customers.
- Learns from your team What your team publishes, edits or turns down shapes what Fudge suggests next.
- Brand direction Warm oak and linen photography, with calm, plain-spoken copy
- Your preferences You asked Fudge to keep discount banners off your homepage
- What worked Comparison guides bring the most search clicks, so they come first in the plan
What stores built, and what it returned
Fudge provides an expert e-commerce consultant and Shopify developer all in one. Zero set-up, and Fudge was building custom landing pages for my Facebook ads in minutes. It has full context of my store, so everything is on-brand. And there is no vendor lock-in — if I uninstall the app, all the pages keep working as if a developer had coded them.
Became an instant favourite with our team as we saw double digit conversion improvements almost straight away. Easy to use, super responsive customer service too.
Best app that I have on Shopify currently. It has allowed me to get rid of numerous design and upsell apps, saving me hundreds of dollars. Support is excellent as well. This is the app that I use on a daily basis and is a gamechanger.
Great app for anyone with a small team looking for help refining and building new pages in Shopify. I looked at multiple others, and Fudge is the only one I found that you can talk to with limited dev knowledge and it produces great results.
Questions we often get
Why Fudge if I already use Sidekick or Claude?
Fudge gives your team a ready-made way to keep improving your Shopify store, without having to design and manage the AI workflow yourselves. Choose a goal, and Fudge finds opportunities, plans the work and prepares changes as drafts in your theme. Your team can see what's in progress, review and publish changes, and follow the results from your Shopify data and your connected Google Analytics and Search Console. You can still use other AI tools. Fudge brings this ongoing store work together in one place.
What is a goal?
A goal is ongoing work you hand to Fudge, like growing your search traffic or raising order value. Fudge plans the work, prepares drafts on a schedule and uses the results to decide what to do next. You can also ask for one-off changes at any time.
Will Fudge change my live store without asking?
No. Every storefront change starts as a draft in your theme, with a working preview and the reason behind it. Nothing is published until you approve it.
Do I need to choose an AI model?
No. Fudge uses the right model for each part of the work, weighing speed, accuracy and cost, and improves as the technology does.
What does Fudge measure?
Fudge reads your Shopify store data, such as orders and products, and connects to Google Analytics and Google Search Console. It tracks the numbers each goal is meant to move, such as search clicks, page visits, purchases or order value. Each result shows the dates and data it comes from.
Does Fudge work with my theme?
Yes. Fudge works inside your existing Shopify theme and writes native Liquid, CSS and JavaScript that your developers can read and edit. If you uninstall, your pages keep working.
Can my whole team use it?
Yes. Drafts are visible to your team as soon as they're created, and every change is tracked, so anyone can see who published what, and when.
How much does it cost?
Plans start at $79 a month, and every plan comes with a free trial of at least 5 days. No credit card is needed, and you can cancel any time. Compare plans.
Learn how to get more from Shopify
Free guides covering pages, performance, SEO, and store customization.
How to Create a Shopify Landing Page
Create a Shopify landing page using the built-in page editor, a custom JSON template, or a page-builder app. Compares flexibility and speed.
How to Customize Your Shopify Product Page
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How to Speed Up a Shopify Theme
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How to Create a Collection Page in Shopify
Learn how to create a collection page in Shopify — add products, customize the layout, and understand when to use collections vs pages.
How to Add Structured Data in Shopify
Learn what structured data Shopify adds automatically, how to complete Product and FAQPage schema, and when to add custom schema markup.
How to Edit Your Shopify Theme
Three ways to edit your Shopify theme in 2026 — the built-in Theme Editor, direct code editing, and AI tools that make changes without code.
Keep improving your store, without doing it all yourself
In your trial, see the opportunities Fudge finds in your store, and review its first drafts with your team.
5-day free trial · No credit card needed · Help from our team on every plan
Get started in three steps
- 01 Install Fudge Add it from the Shopify App Store. It works with your current theme.
- 02 Connect your data Fudge already reads your Shopify data. Link Google Analytics and Search Console too, so it can measure traffic and search results. This step is optional.
- 03 Pick your first goal Fudge reads your store and suggests where to start.