Raen boosts returning user conversions by 27%

Raen sells high-end eyewear. Designed in California Raen is an evolving and inventive company that aims for the exceptional and site speed is no exception. Raen faced significant challenges with their website's performance, particularly in failing their Core Web Vitals Assessment. This issue negatively impacted their SEO traffic and conversion rates. Recognizing the need for improvement, Raen initiated a trial of Fudge.

After reviewing their site with Fudge's improvements, they rolled out to 50% of Raen's users for a 14-day A/B test. Utilizing Cloudflare's workers, Fudge applied real-time optimizations to enhance site performance significantly. The Raen team continuously monitored the with and without Fudge metrics to determine return on investment. Fudge worked closely with Raen's technical team to ensure that they were aware of all of the improvements being made and better understand the intricacies of site speed.

The results were striking: mobile page load times dropped from 4.76s to 2.11s, and desktop times from 3.60s to 2.06s. They successfully passed their Core Web Vitals Assessment. Additionally, Fudge's Global Acceleration Network provided technical insights, assisting Raen's team beyond the scope of Fudge-improvements. As Raen's site evolves with new features and content, Fudge adapts to maintain high speed and efficiency.