NV Gallery boosted AOV by 19%

While NV Gallery had decent performance metrics, it recognized the potential for improvement to enhance SEO traffic and increase conversions. NV Gallery sells high end furniture to the European market. Their customers expect a high level of quality from their products. They also expect their website to provide a similar level of quality. To optimize its customers' online experience, NV Gallery started a trial with Fudge, aiming to leverage its advanced optimization capabilities.

NV Gallery was ready to roll out the fudge improvements in less than three days to start the A/B test. This approach provided NV Gallery's team with real-time insights via the Fudge dashboard, empowering them to control the rollout based on observed enhancements. Fudge's intervention involved utilizing its Global Acceleration Network for faster site loading, prioritizing critical image loading, and deferring non-critical scripts, thereby significantly boosting site performance. These improvements, coupled with continuous learning from user data and ongoing feature enhancements, ensured that NV Gallery's site remained swift and efficient, even as new content and features were added.

NV Gallery experienced a notable increase in all of their performance metrics as experienced by real users. Most notably LCP was over 40% faster on Desktop and Mobile. They expanded Fudge's improvements to all users and signed an annual plan. This strategic move guaranteed that their site's speed and performance would be maintained at an optimal level, adapting to changes and updates seamlessly. The continual evolution of the Fudge system, through data-driven learning and feature improvements, promises ongoing optimization, keeping NV Gallery at the forefront of website performance excellence.