Personalized shopping experiences that
constantly improve
– Your 24/7 AI

Fudge uses real-time data, advanced machine learning, dynamic segmentation,
and continuous A/B testing to optimize Shopify sites.

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AI-Powered personalization and optimization, tailored to each user

Fudge combines unified data, real-time personalization, built-in A/B testing, and intent prediction to create dynamic, personalized experiences that improve with every user interaction. By continually testing and refining, Fudge ensures that your site evolves with each visitor, delivering 1:1 personalization without the need for a dedicated data team.

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Unified data

Collects all possible data in one place, ensuring real-time and historical insights are unified and accessible to deliver comprehensive customer behaviour understanding.

Intent prediction

Fudge uses AI-driven intent prediction, capturing deeper behavioral signals and creating dynamic, real-time segments that adjust based on ongoing user actions.Fudge personalizes experiences for all users, not just those ready to buy.

Real-time personalization

Fudge adapts the experience in real-time by using both real-time and historical data to make decisions on the fly, ensuring each visitor gets a highly personalized experience.

Automated A/B tests

Automates A/B testing, constantly running tests across segments to find variants that perform better, reducing the manual effort and covering multiple winners across segments.

Trusted by modern e-commerce companies

Like having a full-time AI Team, on autopilot

Fudge automates all the manual, time-consuming tasks of continuously improving your site — better than any human team could.

Manage rules for Search, Filter & Recommendations

Fudge’s AI continuously manages rules and adjusts them in real-time, keeping your site optimized.

Automatically create customer segments

Fudge analyzes user behavior in real-time, automatically creating the most relevant segments.

Create, setup & implement  A/B tests

Fudge handles the entire A/B testing process, from setup to execution, saving you hours.

Data Monitoring & Decision making

Our AI continuously monitors test results, making the best data-driven decisions for you.

Built-in advanced analytics

Fudge provides advanced analytics on every improvement and performance update.

AI Assistance when you need it

With Fudge, you don’t just get automation. You get AI support too—ask questions to our experts.

All in one

There is a better way to run your store

Without Fudge

Go from this..

  • No personalization
  • Stagnant revenue
  • Limited customer segments
  • No AI expertise
  • Occasional A/B tests
  • Low conversion rates
  • One-size-fits-all approach
With Fudge

To this...

  • Increased revenue
  • Dynamic, customized experiences
  • Ongoing A/B tests
  • Evolving customer experience
  • Detailed customer segments
  • High conversion rates
Optimize without limits

Dynamic features that adapt
to every user

Fudge uses real-time data, advanced machine learning, dynamic segmentation, and continuous A/B testing to create features—optimized continuously for each visitor.

Search

Deliver highly relevant search results by using keywords, sales data, user behavior, and product availability. With built-in synonyms, spell check, and instant predictions, results appear within two keystrokes.

Filters

Create advanced search filters without manual product setup. Fudge provides dynamic filters that adapt to real-time data, helping customers find exactly what they need.

Analytics

Track performance and visitor behavior with detailed reports on all optimizations, providing actionable insights into search, recommendations, and collection pages.

Recommendations

Automatically show customers the products they are most likely to buy using AI-powered recommendations.

Banners &
Pop-ups

Run tailored A/B tests on banners and pop-ups for each user, with options for traditional A/B tests and multi-armed bandits built in. Fudge handles creation, implementation, and monitoring, optimizing performance continuously.

Guaranteed impact

The results speak for themselves

21%

Revenue increase

14%

Conversions increase

29x

Return on investment

Customer love

Trusted by 100's of
e-commerce brands

Read the latest case studies.

April 8, 2024

Stix improved conversions by 19%

Learn how Fudge improved Stix' conversion metrics with continous improvements.
+15%
Returning customers
+27%
New Users
April 1, 2024

Raen boosts returning user conversions by 27%

Raen saw a significant increase in the conversion rates of returning customers with Fudge .
+27%
Returning users
-32%
Less drop-off
March 29, 2024

NV Gallery boosted AOV by 19%

NV Gallery achieved higher order values with uniquely personalized add-ons for each visitor.
19%
Average order value
75%
Core Vitals Passing
View all
Continuous optimizations

Unlock incremental
revenue

Set-up in minutes

Simply add our script to get started.

Immediate impact

No developers or designers needed.

More revenue

The site gets better with every session.

Testimonials

Trusted by e-commerce leaders globally

Read what our customers are saying about Fudge.

We have seen a dramatic change in performance on our site after implementing Fudge for page speed initiatives. Simeon and team know their stuff and are always quick to help and answer any questions. Would recommend using this tool.

Jack

Head of E-commerce at Raen

My conversion increased between 41% and 51% than before on different pages! I’m very satisfied and I had to do ABSOLUTELY NOTHING for that.

Melanie

Founder at Old Soulz Gifts

The Fudge team has been incredible from a technical and support perspective with Simeon scheduling Zoom calls to explain and help me set things up correctly. Highly recommended.

Will

Founder at Pawcasso

This app was so easy to install. Their support is incredible and the best is that it improved our website SO MUCH, we can almost now reach to the moon.

Jonahan

eCommerce Director at Polysleep

Simeon has been a great help throughout the entire process intregrating our stores on fudge. It is much faster and responsive and I am very pleased with the results I've seen. It also increased our conversions as well so it's a win win with this app.

Tammy

Founder at TN Nursery

Fudge's software has significantly improved our overall site, but their commitment to account management is the best I've ever experienced.

Savannah

Head of Product a Stix

It's a fast and smooth process getting Fudge set up. Once it's set up, the improvements are immediate and significant. Highly recommend this app to improve your site speed.

Clayton

COO at Daneson

We've been particularly impressed with their responsiveness and the personalized attention they provide. Moreover, the significant improvement in our website since their involvement has not only enhanced user experience but also positively impacted our overall online presence.

Priscilia

EA to CEO at Baltini

The setup was seamless and easy, and initial results with Fudge.AI have been very impressive right at launch. We were so impressed with the results we decided to sign up for a 1 year agreement right away after our trial.

Ryan

Operations Manager at LAPG

My LCP is between 41% and 51% faster than before on different pages! I’m very satisfied and I had to do ABSOLUTELY NOTHING for that.

Melanie

Founder at Old Soulz Gifts

The Fudge team has been incredible from a technical and support perspective with Simeon scheduling Zoom calls to explain and help me set things up correctly. Highly recommended.

Will

Founder at Pawcasso

Fudge's software has significantly improved our overall site speed by several seconds, but their commitment to account management is the best I've ever experienced.

Savannah

Head of Product a Stix

Simeon has been a great help throughout the entire process intregrating our stores on fudge. It is much faster and responsive and I am very pleased with the results I've seen. It also increased our conversions as well so it's a win win with this app.

Tammy

Founder at TN Nursery

This app was so easy to install. Their support is incredible and the best is that it improved our website site speed SO MUCH, we can almost now reach to the moon.

Jonahan

eCommerce Director at Polysleep

We've been particularly impressed with their responsiveness and the personalized attention they provide. Moreover, the significant improvement in our website's speed since their involvement has not only enhanced user experience but also positively impacted our overall online presence.

Priscilia

EA to CEO at Baltini

It's a fast and smooth process getting Fudge set up. Once it's set up, the improvements are immediate and significant. Highly recommend this app to improve your site speed.

Clayton

COO at Daneson

We have seen a dramatic change in performance on our site after implementing Fudge for page speed initiatives. Simeon and team know their stuff and are always quick to help and answer any questions. Would recommend using this tool for your page speed needs.

Jack

Head of E-commerce at Raen

The setup was seamless and easy, and initial results with Fudge.AI have been very impressive right at launch. We were so impressed with the results we decided to sign up for a 1 year agreement right away after our trial.

Ryan

Operations Manager at LAPG

Drive more revenue on autopilot

Schedule a call for a personalized demo showing what you can expect with Fudge.

Talk to Founder