# Fudge > Fudge is an AI-powered Shopify storefront editor and page builder. E-commerce teams describe what they want in natural language and Fudge makes the changes directly in Shopify — creating landing pages, updating product pages, adding bundles, quizzes, and comparisons, and improving conversion elements. Fudge writes native Shopify Liquid/HTML/CSS code and integrates directly into the store theme. Changes are drafted first and nothing goes live until reviewed by the merchant. Fudge is built for Shopify merchants and e-commerce marketing teams who want to ship storefront changes without developers or agencies. It has a 5.0 rating on the Shopify App Store and holds Built for Shopify certification. ## Product - [AI Shopify Page Builder](https://www.fudge.ai/shopify-page-builder): Create landing pages, campaign pages, product pages, and collection pages from a plain-language description. - [AI Shopify Store Editor](https://www.fudge.ai/shopify-store-editor): Edit any part of your Shopify theme — text, layout, sections, code — by describing the change you want. - [Shopify Store Builder](https://www.fudge.ai/shopify-store-builder): Describe the store you want and Fudge designs and builds it in your Shopify theme — brand, homepage, product pages, collections, and navigation. ## Free tools - [Free Tools](https://www.fudge.ai/tools): Free Shopify tools from Fudge. No app install or account required. - [Free AI Shopify Store Builder](https://www.fudge.ai/tools/ai-shopify-store-builder): Turns a description of what you want to sell into a store name, logo, colour palette, typography, and three real homepage designs — a complete brand kit — in about five minutes, before you have a Shopify store. - [Shopify AI Readiness Checker](https://www.fudge.ai/tools/shopify-ai-readiness-checker): Scans a Shopify store and scores it for AI shopping agent discoverability. - [Shopify Catalog Data Audit](https://www.fudge.ai/tools/shopify-catalog-data-audit): Shops a store the way an AI agent would and grades the catalog: categories, structured data, product detail, and whether buyer searches surface the right products. - [Shopify Website Redesign](https://www.fudge.ai/tools/shopify-website-redesign): Generates three original design directions for an existing store, each shown as a complete homepage concept built from its real products. ## Blog - [Blog](https://www.fudge.ai/blog): News, Shopify platform updates, and guides for Shopify merchants. ## Guides - [How-to Guides](https://www.fudge.ai/guides): 100+ step-by-step guides for editing and customising Shopify stores, covering basic editing, SEO, performance, analytics, and AI tools. ## Company - [About Fudge](https://www.fudge.ai/about-fudge): Founded by Jacques (CTO) and Simeon (CEO). Jacques has 15+ years of Shopify development experience. - [Pricing](https://www.fudge.ai/pricing): Fudge pricing plans. - [Contact](https://www.fudge.ai/contact): Contact the Fudge team.